On Page SEO: Essential Features Simplified

Let’s discuss all in detail about “On Page” SEO and its basic and essential elements that we need to work upon. Do we know what basically “On Page” SEO is? And why is it considered more important nowadays for any content before publishing it on a website? Furthermore, which critical factors of “on page” SEO can be optimised? How they can be strategically customised & enhanced just according to the need of your unique digital content? We shall be addressing all these queries in this article On Page SEO: Essential Features Simplified.

What is “On Page” SEO?

What is “on page” SEO? “on page” SEO is a short form for the term “on page” Search Engine Optimization or simply “on page” Optimization.

In a theoretical approach of digital marketing, “on page” SEO is one of the sub-modules. And we study it under the main module of Search Engine Optimization (SEO) for a website which shall be discussed subsequently.

In practical approach of digital marketing, “on page” Optimization means to carefully optimise all the pre-defined features of “on page” SEO, one by one, for a concerned article or a blog or a webpage, before publishing it on any website on the search engines like Google, Bing and Yahoo, etc.

Example of few “on page” SEO basic factors for a blog or a webpage includes:

• • Title elements,
  • Heading tags elements,
  • Content,
  • Meta description,
  • Image optimization and many more explained further hereafter.

In the field of digital marketing, “on page” SEO is one of the fundamental aspects for any page and the website that should be taken care of persistently.

Why “On Page” SEO Matters?

“On page” SEO is considered to be of great significance for a number of reasons nowadays for any content published on a website. It is so because:

• • “On page” SEO is being used to enhance the quality of a particular webpage or an article/blog by using its inclusive smart features to achieve the better and higher ranking on the Search Engine Results Page (SERP) of Google and other search engines.

• • Plus, it is important as it plays a fundamental role in growing the natural or let’s just say organic traffic as well as relevant readers on a webpage or a blog as well.

• • Variety of “on page” SEO elements defined & explained thereafter below altogether helps the reader/ blogger/ internet user/ incoming traffic stay engaged with the respective blog.

Thus, in the digital marketing, “on page” SEO matters a lot.

Now, furthermore, let’s learn one by one, about all those key factors of “on page” SEO that we need to keep in mind before publishing the specific content on the website.

On Page SEO – Basic Factors Illustrated

Listed & described below are the primary factors of “on page” SEO to be considered every time before publishing the webpage & an article on a website.

Each one of them illustrated below can be customised strategically, enhanced & optimised individually just according to the need of your unique digital content.

SEO Title

• • To identify, SEO Title is the title of the blog post that is shown prominently on Google SERP in the bright blue colour always. You might have noticed by now!
  • For your webpage or the article, this title is always displayed as a clickable link besides it has the biggest font size too, among the font sizes of all other details flashed about your blog post on SERP.
  • The title (the article main heading) should necessarily be highly relevant with your topic explained inside. Since it is going to reveal the audience about the kind of information described and illustrated further in the article.
  • You need to specifically include your main keywords/ focus key phrase/ specific service/ particular product specific keywords in this title that you are going to communicate about in your article.
  • To cover multiple keywords here, a mixture of separators can be used and presented such as a hyphen “–” or a pipe “|” but we should never use commas “,”.
  • A good SEO Title length is considered to be of up to 64 characters only. It should be in simple and effortless words.
  • Therefore, for a blog post, you must create a SEO title line that is substantially realistic. It is vital to your exclusive content created since it should be able to spark interest in the reader’s mind to convince them to click through it, to keep them engaged with the rest of the blog.

Heading Tags

• • The Heading Tags are the HTML Tags.
  • They are primarily used to identify the heading/ the headline/ the title line plus all the other subheadings exercised within your blog and secondly, used to differentiate themselves from other types of texts such as the paragraph texts, various points or lists scripted in your article.
  • There are total six (6) heading tags that we can use in one blog post or a webpage in order to create a simplified and presentable content for your audience combined with a good readability for them. They are the H1, H2, H3, H4, H5 and H6 heading tags which are explained below:

H1 tag or Title Tag or Header Tag

• • The Header Tag or the Title Tag is also a HTML Tag which is used only in the head section of each webpage or blog.
  • Let’s be very clear here that only one H1 tag is allowed per web page or blog published.
  • Therefore, the SEO title gets the H1 heading tag and hence, it becomes the significant aspect of the blog title.

H2 tag

• • The H2 is a HTML Tag which is used only in the content section of each webpage or blog post.
  • This H2 tag as its name portrays, is entitled either to the second heading used in the entire article or to the first subheading of our blog post.

H3 tag and other (H4, H5 & H6) tags

• • Correspondingly, the H3, H4, H5 and H6 are those HTML Tags which are also used only in the content section of each webpage or blog post.
  • These tags are designated to the second, third, fourth and fifth subheadings respectively that are inscribed in our blog post, in the same way as explained previously for H2 tag above.

• • As a result, you should definitely be optimising for this heading tags element because the inappropriate and misplaced title as well as the heading tags can all put together a negative impact on your SEO results.

SEO Friendly URL

• • In order to comprise a SEO friendly URL (stands for Uniform Resource Locator) for your web post, you must incorporate your primary keyword/ particular service specific key-phrase in the URL also for your blog post.
  • In other words, a SEO friendly URL should remain closely related to the focus key-phrase of your webpage and/or to the blog title.
  • You should use hyphens in between the words to separate them from each other while creating a SEO friendly URL.
  • Thus, a SEO responsive URL helps the search engines like Google and the navigating visitors on your webpage in figuring out and comprehend well about all the content published within your article.
  • But careful! You must refrain yourself from editing, changing or upgrading the URL of your webpage or blog, once you have published the blog or a page on the search engine.

Keywords Optimization

• • Keywords Optimization is another flexible “on page” SEO element for a web-post.
  • It can be understood as the usage of diverse but similar meaning keywords or alternative keywords in your simple textual content. Using such keywords (search terms) help in creating the richness in the overall text which consequently, results in achieving the good ranking for a blog post.
  • For having more chances of getting successful ranking for your published content on the search engines, you should preferably use long tail keywords for your article.
  • For the keyword optimization, you can take the help of “Google Keyword Planner”, which is a free tool available by Google and also benefit from “Google Suggest” keywords. These Google free tools can assist you to find out new, strong and remarkable keywords for your blog post.
  • Google’s spam checking algorithms looks suspiciously at the web pages with higher rate of keyword recurrence. Hence the Keyword Density should be appropriately maintained in your article text. It is suggested that the primary keyword have to be used once within first 100 – 150 words of your webpage.

Hierarchy Level Optimisation

• • It is imperative that the variety of heading tags, headings and sub-headings conversed above should be customised and optimised corresponding to their hierarchy levels in the webpage or the blog. This is referred to as the hierarchy level optimization.
  • Primary keyword which is otherwise also known as the focus keyword (or focus key-phrase) is required to be incorporated first of all in H1 tag or in the main title line while composing it for your digital document.
  • Moreover, by combining the different related key-phrases together, you should strategically involve and use the focus key phrase in the H2 or H3 heading tags as well. Although, it is an optional thing to do so.
  • The focus key-phrase and the related key-phrases distributed tactically within the post or a web page can help your document achieve higher rank for that keyword (search term).

Body Copy

Body copy of any article should be composed keeping both the readers as well as the search engines in mind.

Content length

• • Textual content length is another key point to get the blog post ranking on search engines. Try to keep your content simple but descriptive and explanatory in minimum of 500 – 700 words in length.

Content Quality

• • The unique content (subject matter) that you write, create and post about is regarded to be the most important “on page” SEO factor.
  • Optimising for the quality of a blog post or a webpage means your entire content should have overall high quality, complete relevance with the title and great significance in itself for your audience.
  • For growing the natural or organic traffic on the blog or website, the exclusive body copy of the webpage itself is a crucial part.
  • Interlinking and intra-linking of your digital article is also done for the document quality optimization as well as its authenticity such as inserting the Outbound links as well as Internal links in your article page.
  • Outbound links interconnects the blog page of one website with another webpage of a different website. They represent your blog as reliable, trustworthy and well-referenced text to the search engines and the audience. Let’s say, you can use Wikipedia as an outbound hyperlink for your content interlinking.
  • For intra-linking of content (if applicable), several relevant blog posts published within a website are networked among themselves by the use of appropriate internal hyperlinks. As a result, the users can navigate to different webpages in the same website easily.
  • After constructing the body copy of good quality & length, it is very important to prioritise a check on its proper formatting just before making it public on the search engines.

Meta Description

• • Each time, before publishing a unique content on the website, you need to compose a fresh, effortless and convincing meta descriptions about that article.
  • Meta description is a brief and simple explanation about your complete blog or webpage created. It is displayed in the greyish colour underneath the title of the article on SERP.
  • It is essential to include your service specific keyword or the focus keyword in the meta description.
  • Appropriately optimised meta description length have to be up to 156 characters in total.
  • Simplified meta descriptions do help in improving the Click Through Rate (CTR) for the blog post.

Image alt Text (or Image Alternative Text) and alt Tag

• • Image optimization is another most valuable “on page” SEO asset that gets you additional ranking opportunities as in images search of SERPs. It includes incorporation of relevant and apt images to your textual document.
  • The pictures included in the blog post need to be labelled with suitable title and alt text according to their depiction only. Well labelled images also support the given textual details.
  • Image title, alt text and alt tag are used for defining the purpose of figures and illustrations to your audience and the search engines.
  • Featured image is used for defining the whole web post.
  • Numerous, inappropriate & non-optimised images can even slow down your website loading time.
  • Subsequently, image optimization is a further good way to enhance the quality of body copy and for reducing webpage loading time on web browsers for achieving enhanced user engagement and experience with your website.

Conclusion

There is no magic for search engines!

In order to bring in

• • successful rankings for your blog or webpage,
  • higher number of impressions,
  • more & more clicks as well as e-readers to your website (website traffic) and,
  • better user engagement with your article and thus the website,

it is strongly advised, that you should first create a remarkable content with a noteworthy headline and then upgrade “on page” SEO for your webpage or the article in a way as described above in this article carefully before publishing it on a search engine.

And yes, it is possible for you to accomplish all this just by yourself and that too without spending any extra money!